How to Advertise your Business Using Google AdWords

adwordsDo you have a new business or existing business and want to start advertising online? Are you an events promoter, roofing contractor , artists, or any other professional? It’s high time you get introduced to Google AdWords. It is a crucial aspect to get discovered online, but Google has Google search where anyone can easily search the name of business. Google AdWords is a successful method of driving high traffic to your business, marketing your products and getting increased sales. Continue reading “How to Advertise your Business Using Google AdWords”

5 Reasons Why All Professionals Should use LinkedIn

linkedWould you be interested in building your professional identity online and stay in touch with colleagues and classmates? Would you like to discover professional opportunities, business deals or new ventures? Does it sound enticing to get the latest news, inspiration and insights you need to be great at what you do? If you either answered yes to one or all these questions, then here is the solution for you – LinkedIn! Continue reading “5 Reasons Why All Professionals Should use LinkedIn”

How to Manage Business Schedule Using Google Calendar

g-calendarIt is worrying how many businesses are not able to meet their goals due to ineffective follow-up of their schedule. Business management involves the process of planning, organizing and controlling the activities of businesses towards set objectives and goals.  These activities aim at maintaining a more efficient and effective workflow of the business. A business schedule can be referred as an outlined plan for the activities to be carried out in any profit gaining activity. Giving the layout of events and time that are to take place is essential for any business activity. It dictates what, how and when to be done. Continue reading “How to Manage Business Schedule Using Google Calendar”

How to Monitor your Website Performance using Google Analytics


analyticsDo you want to get stronger results across all your sites, apps, and offline channels? To be successful in whichever business, you need to understand your customers by bringing all your data together. Having a centralized data helps everyone in your organization to explore, gain intelligence and set strategies to help increase business performance. Google has tools and other sets of integrated data and marketing analytics products designed for marketers. To set yourself up for success, you have to measure your business value on the web, and a better way to determine this value is through Google Analytics. Continue reading “How to Monitor your Website Performance using Google Analytics”

Tips to Growing your Business with Google Plus

plusTo begin with, what is Google Plus? Google Plus is not only a social media platform that allows people to share photos, play games, listen to music together, but also a useful tool for business owners. Google Plus allows business owners to establish their businesses in a social media that is crowded by ever-growing and active social networking users. Google Plus is one of the best ways to connect and engage with customers and potential customers. It helps customers promote products and services and also hold business meetings. Continue reading “Tips to Growing your Business with Google Plus”

How to Use Google Cloud Storage

cloudThe amount of data being generated around the world is enormous and continues to grow at an exponential rate. Given this growing volume of data, there is the need to store it in the right way. Data is termed to be convenient if it can be easily accessed whenever needed and can be easily moved between different platforms. Google has introduced a simple, low cost and fast response storage service that commands quick data backup, retrieval, and access.

Google Cloud Storage

Google Cloud Storage  is a service that lets you store and access your data on Google’s infrastructure. The link above has the necessary steps on how to start using the cloud service. The cloud service combines the performance and scalability of Google’s cloud with advanced security and sharing capabilities. Nearline is a low-cost, highly durable and highly available storage service for infrequently accessed data, data archiving, online backup and disaster recovery.

There are three storage classes provide the same throughput, low latency, and high durability. The only difference among these categories is their availability, minimum storage duration, and pricing for storage and access. These classes are;

1.    Standard Storage – The standard storage offers high availability and low latency for storing data. The bucket is suitable for storing data that requires low latency access or data that is frequently accessed such as gaming and mobile applications, interactive workloads and serving website content. The pricing for this storage is $0.026 GB per month.

2.    Durable Reduced Availability (DRA) – DRA offers lower availability than Standard Storage and lower cost per DB stored. The service is suitable for applications that are particularly cost sensitive such as batch jobs and some types of data backup. The pricing for this storage is $0.02 per GB/month.

3.    Nearline Storage – The Nearline storage service is for lower availability than standard storage. It offers the lowest cost per GB stored ($0.01 per GB/month) and a 30-day minimum storage duration. The storage is best suited for data that you do not expect to access frequently.

one-driveAccessing the Google Cloud Platform console requires no setup or installation, and you can easily access it in a browser through Google Cloud Console . Cloud Storage offers fast and anytime access to your data. You can store unlimited data and get access rapidly through the platform. The affordable pricing helps you easily backup and store a virtually unlimited amount with a capacity pricing of as little as 1 cent per GB/month. The Cold Data Storage is a fantastic bucket for data stored for legal or regulatory reasons.

Google Cloud Storage allows worldwide storage and retrieval of any amount of data at any time. The storage can be used for a range of scenarios such as storing data for archival and disaster recovery, serving website content and distributing large data objects. The storage gives you terrific performance at a low cost with data being available instantly and not within hours or day. The capacity pricing is at 1 cent per GB/month for data at rest. The data stored in the cloud is protected through redundant storage at multiple locations, making it a suitable and affordable solution for backup, archiving and disaster recovery.

How to use Google Drive to Store your Online Files

google-driveGoogle drive is a storage site used to share, create and store files online in the cloud. Google drive is similar to Apple’s iCloud, Microsoft SkyDrive, Dropbox among others. Google Drive is very popular since you can share and store files online and at any time. You can upload and access files, including your photos, PDFs, videos, Google Docs and more. Google Drive allows you to sync files from your computer and access them wherever you are with the help of the mobile app. Continue reading “How to use Google Drive to Store your Online Files”

How to Accelerate your Business with Google Apps for Work

google-apps-for-workDo you have a business and do you want to start working better today? Do you want to save time creating and editing docs, easily share calendars with your team whether online or offline? Would you love being able to manage and renew all your services from one place? Google helps you get it done. We are here to talk about Google Apps for Work. Continue reading “How to Accelerate your Business with Google Apps for Work”

How to Build Customer Trust with a Professional Business Email for your Domain

gmailThe current business environment has evolved so much that it demands businesses to use an email address to market, discuss deals and send documents such as purchase orders and estimates. Some people may, however, be tempted to save money by opting for free email addresses commonly used for personal communications. When running a business, though, it is critical to have a professional email address for your domain. Continue reading “How to Build Customer Trust with a Professional Business Email for your Domain”

How to Set up a Google Plus Page for your Business

google-plusJust like Facebook and Twitter, Google+ offers you the chance to create a business page to promote your business, product or organization. Google+ pages provide local businesses, organizations, brands, and artists a public identity and presence on Google+. With Google+, you can share links, video, picture and other content with friends and families who share your interests. Additionally, you can see what other people have shared in your stream. When you need to share content, you can choose who to share with, be it a community, a collection or specific people. Continue reading “How to Set up a Google Plus Page for your Business”